The Product Journey Unravelled

We don’t settle for just any wool. Our selection is hand-picked, using only the finest fibres from pioneering regenerative farms. These farms aren’t just sustainable; they actively work to rejuvenate the soil and environment.

Here, our wool undergoes a transformation. It’s meticulously cleaned and combed into tops at the first B-Corp registered textile mill in Italy. But the process isn’t just about refining wool—it’s a nod to our commitment to Earth. The water purification standard at this facility is so advanced that the water released post-processing is purer than what entered.

Once combed, the tops transition into yarn. Our partners employ a unique and eco-friendly process called Eternity X-Care®, which forgoes the chlorine commonly used in wool processing and instead adheres to the stringent Bluesign standards.

The yarn then finds its form. With artisanal knitters in Portugal and Romania, every stitch is a testament to experience and expertise. Merging tradition with technology, they utilise advanced Japanese knitting machines, ensuring precision in every knit. And this fusion of art and innovation isn’t just limited to the process; the machines run purely on solar and renewable energy. Each piece, once crafted, carries a unique hand-finished touch—a “smit mark” detail, symbolising our dedication to perfection.