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responsibility,
taken seriously
Impact isn't a separate initiative — it's the consequence of every decision we make. Responsibility is embedded into the system, from how our fibres are grown to how garments are designed, tracked, and cared for. We measure what matters, improve where we can, and stay honest about where we're still learning.
We work exclusively with natural fibres. No fossil fuels, no microplastics — renewable, biodegradable materials with performance built in. And a slice of our profits feeds the Radical Farming Fund, backing groundbreaking projects in regenerative agriculture. For us, sustainability begins with material intelligence.
healthy garments,
healthy land
Our partner farms treat the landscape as a living, interconnected ecosystem — not a production unit. Cover cropping, no-till farming, composting, and vegetative buffer strips build soil health, sequester carbon, and protect the waterways.
The result: our regenerative wool acts as a carbon sink, pulling −14kg of CO₂e per kg out of the air — while an average UK farm emits 20–30kg.
SHEEP INC.
per kg of regenerative wool — all emissions counted
NEGATIVE
the flock
comes first
Where our materials rely on animals, we source only from farms holding the ZQ animal welfare standard — achieved by the top 1% of farms worldwide. Our sheep are free-range, roaming open pastures with typically more than an acre each. Painful procedures like mulesing are strictly prohibited. For us, welfare is a foundation, not a feature.
the five freedoms, guaranteed:
don't trust us.
trust the audit.
Intent matters — but evidence requires independent validation. We invest in multi-year, on-farm Life Cycle Assessments with sequestration and emission experts in New Zealand, and actively invite third-party scrutiny. No emission, however small, goes unnoticed.
A living, evolving assessment probing every facet of our operation.
NEW ZEALANDIndependent, impartial, globally benchmarked measurement.
CARBON NEUTRAL PROTOCOLLCA findings validated to strict international requirements.
ISO 14064-1:2006
Verified social & environmental performance. Legally binding, rigorously measured.
CERTIFIED B-CORP
doing less harm
isn't enough.
The greatest impact a garment can have is staying in use. Responsible materials, regenerative sourcing, transparent data, lifetime care — pieces worn longer, replaced less often, valued more deeply.
