"The Shepherd's Dream"
Edzard and Michael found themselves questioning the status quo. Both held a deep respect for nature and a shared belief in the power of innovation. This bond would ultimately lead them to conceive a brand that was different, one that would challenge the norms of the fashion industry and redefine the concept of luxury.
They began a global expedition, trekking across continents, through lush valleys and over snow-capped mountains, in search of the world's finest Merino wool. They sought sheep reared by farmers who shared their vision of harmony with the environment and animal welfare. Thus, was born Sheep Inc, a testament to their relentless pursuit and a beacon of their values.
At Sheep Inc, each knitwear piece tells a story, starting with a single thread spun from the fleece of a hand-selected Merino sheep. The journey of every garment can be traced back to its origin, thanks to the innovative Connected Dot, an NFC tag ingeniously integrated into the hem. This revolutionary technology offers full transparency, allowing the wearer to unravel the tale of their garment's creation with a tap of a phone.
But their mission went beyond creating exceptional knitwear. They sought to reimagine the fashion industry's approach to the environment. Instead of merely offsetting emissions, Sheep Inc strived to make a positive impact, pledging to remove more CO2 from the atmosphere than the manufacturing process created. This vision led to Sheep Inc becoming the first carbon-negative fashion brand, a true pioneer in environmental responsibility.
In the eyes of the Founders, each Sheep Inc garment is not just a product but an embodiment of their vision, an artefact of the world they strive to create, and an invitation to join a journey that transcends fashion. It's a dream, woven into reality, one stitch at a time.
Their journey is far from over. As they forge ahead, they remain grounded in their mission, to provide unrivalled luxury, maintain unwavering transparency, and contribute positively to our shared environment. This is the legacy of Sheep Inc. This is the Shepherd's Dream.
