Wear the Future. Feel the Now.
Meet FIBREGEN™ — a naturally carbon-negative material engineered with a three-part construction of the world’s finest natural fibres.
Two years in development. Sourced exclusively from regenerative farms — fusing Australian Good Earth Cotton with superfine, undyed New Zealand Merino next to the skin.
Lightweight. Breathable. Temperature intelligent.
100% natural. 100% traceable. 100% biodegradable.
A material rethink. A comfort upgrade.
This is natural innovation.
Two years in development. Sourced exclusively from regenerative farms — fusing Australian Good Earth Cotton with superfine, undyed New Zealand Merino next to the skin.
Lightweight. Breathable. Temperature intelligent.
100% natural. 100% traceable. 100% biodegradable.
A material rethink. A comfort upgrade.
This is natural innovation.
Two Years. Two Hemispheres. One Breakthrough.
FIBREGEN™ began with a question: how do you create a material that performs better — by being more natural, not more synthetic?The search took us from regenerative cotton farms in Australia to high-country Merino stations in New Zealand.We met with growers, walked the fields, and worked side-by-side with our Portuguese fibre partners to build something new — from the ground up.The result? A fabric that blends technical precision with natural intelligence.With comfort engineered into every fibre.Designed to feel more.
Three-Part Construction
Soft. Structured. Self-regulating.
Two outer layers of regenerative cotton bring breathable shape and everyday structure. Nestled inside: a layer of superfine, undyed Merino wool that adapts to your body like second skin.
The result? A naturally balanced fabric that feels composed and comforting — like the calm in the eye of the storm.
Two outer layers of regenerative cotton bring breathable shape and everyday structure. Nestled inside: a layer of superfine, undyed Merino wool that adapts to your body like second skin.
The result? A naturally balanced fabric that feels composed and comforting — like the calm in the eye of the storm.
100% Natural & Biodegradable
Disappears as gently as it arrived.
No synthetics. No plastic. Just nature, doing its thing.
FIBREGEN is made from fibres designed to return to the earth — built to last while you wear it, and break down when you don’t.
Because true performance leaves no trace.
Shop The Fibregen Collection
No synthetics. No plastic. Just nature, doing its thing.
FIBREGEN is made from fibres designed to return to the earth — built to last while you wear it, and break down when you don’t.
Because true performance leaves no trace.
Redefining Performance
For too long, performance has meant pushing harder, running faster, sweating more. But what if real strength came from being still? This piece explores the thinking behind FIBREGEN — a material made not for marathons, but for moments. Presence over pressure.
From Soil to Skin
This isn’t your average supply chain deep dive. It’s a story of carbon-negative farming, high-welfare Merino sheep, and what happens when you build fashion backwards — from the ground up. We trace the journey of FIBREGEN’s materials, from restorative farms to your skin.
How to Get Better at Doing Less
What does it actually look like to regenerate yourself? We asked creatives, scientists, and thinkers to share their slow-down rituals — from mindful movement to kid-led wisdom. A guide for anyone ready to stop chasing the clock and start feeling the moment.
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