From soil to skin
Tracing the journey of FIBREGEN™ - from regenerative farms to your skin.
Fashion often starts with a sketch.
We started with soil.
Because to build something truly different, you have to start at the beginning.
Not with trends. But with the land itself.
The Cotton: Good Earth, Great People
Our journey led us to Moree, New South Wales — to Keytah, the farm behind Good Earth Cotton®.
There, we met David and Danielle Statham, the visionaries transforming cotton farming.
Their approach is radical in its simplicity: work with nature, not against it.
Through regenerative practices, their farm sequesters more carbon than it emits, making it the world’s first climate-positive cotton farm.
Walking their fields, we saw cotton grow in abundance, nourished by healthy soil and biodiversity.
It’s cotton that tells a story — one of care, innovation, and respect for the planet.
The Wool: Merino From The Source
From Australia, we journeyed to New Zealand, sourcing superfine Merino wool from high-welfare farms.
This exceptionally soft wool is undyed, sitting closest to your skin in FIBREGEN garments.
Merino’s natural properties — breathability, temperature regulation, and softness — make it ideal for comfort.
And its ability to stay fresh longer means less washing, less impact.
