One ball of wool → Three fibres
Softness,
unravelled.
Better clothing begins with better materials. Pull the thread — three fibres unwind between the land and your skin.
Regenerative Merino
Sourced from regenerative farms in Aotearoa New Zealand, where the focus isn't only on what the land produces, but on what it becomes — soil restored and biodiversity rebuilt, season after season. The result is a fibre that's warm when it's cold, and cool when it's not.
Fibregen
A natural fabric, engineered. Merino wool and regenerative cotton in a layered construction — calm and easy to wear, and built to hold its shape. Some fabrics feel good for five minutes; Fibregen is made to feel good for years.
Grown, not extracted
For our puffer jacket we use BioPuff® — insulation made from bulrush fibres grown through regenerative wetland farming. The loft and warmth of a technical jacket, without down and without petroleum. Wetlands are among the most effective carbon-storing ecosystems on Earth; farmed responsibly, they restore biodiversity while protecting water and soil.
What it's made from
is what it becomes.
Durability, biodegradability, traceability, impact. We work closely with suppliers and innovators to improve every step — and we're continuing to research, develop and trial new materials so the next fibre is always better than the last. Because the future of clothing depends on what it's made from.
