Better clothing begins with better materials. We prioritise natural fibres that deliver performance without relying on plastic-based synthetics — from regenerative Merino wool to engineered blends and bio-based insulation.
Every fibre is chosen for how it performs on the body, and how it behaves beyond it: durability, biodegradability, traceability and impact. We work closely with suppliers and innovators to improve each step, because the future of clothing depends on what it’s made from.
TRACEABLE
FROM THE START
We build with transparency — so you can follow each material back to where it came from.
BUILT FROM
THE SOURCE
We start upstream, choosing and developing fibres before design. Because the material shapes everything that follows.
NO PLASTIC
BY DEFAULT
We reduce dependence on petroleum-based fibres by choosing natural and bio-based alternatives.
REGENERATIVE MERINO
REGENERATIVE BY DESIGN
Our Merino is sourced from regenerative farms in New Zealand — places where the focus isn’t just on what the land produces, but on what it becomes over time. Regenerative farming is about improving soil health, increasing biodiversity and restoring ecosystems, season after season. It’s a way of working that sees the farm as a living system, and treats the landscape as something to protect, not extract from.
PERFORMANCE YOU CAN FEEL
Merino is one of nature’s most technical fibres. It regulates temperature, breathes with the body and stays comfortable across changing conditions — warm when it’s cold, cool when it’s not. It’s also naturally odour-resistant, meaning it needs less washing and lasts longer. No coatings, no synthetics — just a fibre that performs exactly as it was designed to.
FIBREGEN
A NATURAL FABRIC, ENGINEERED
Fibregen is our wool and cotton blend, developed to bring softness, structure and breathability into one textile. It combines Merino wool with regenerative cotton, using a layered construction that balances comfort with durability. The result is a fabric that feels calm and easy to wear, while still holding its shape — made entirely from natural fibres.
DESIGNED FOR EVERYDAY LIFE
Some fabrics feel good for five minutes. Fibregen is made to feel good for years. It’s lightweight, breathable and soft against skin, with a stability that makes it ideal for everyday pieces. It’s also made without plastic-based fibres — because comfort shouldn’t rely on synthetics, and performance doesn’t need to come at the planet’s expense.
BIO-BASED INSULATION
INSULATION FROM WETLANDS
For our puffer jacket, we use BioPuff® — a bio-based insulation made from bulrush fibres grown through regenerative wetland farming. Wetlands are one of the most effective carbon-storing ecosystems, and farming them responsibly can help restore biodiversity while protecting water and soil. It’s a radically different starting point for insulation: grown, not extracted.
WARMTH WITHOUT FOSSIL FUELS
BioPuff is designed to deliver the loft and warmth you expect from a technical jacket — without down, and without petroleum-based synthetics. It’s lightweight, breathable and naturally water-resistant, keeping warmth where you need it. A material chosen not just for how it performs, but for what it supports: a future built from biology, not plastic.
