EXPLORE
Enter the Institute of Softness
Enter the Institute of Softness
Welcome to a place where softness is taken seriously. A playful institution dedicated to the science of touch, the art of texture, and the study of knitwear at its most sensorial. This isn’t a museum—it’s a tactile playground. A lab for your fingertips. A space to reimagine what softness can feel like.
Proceed With Extreme Tactility
Proceed With Extreme Tactility
Inside, nothing sits still. Surfaces ripple. Walls whisper. Floors surprise. Each step rewires how your body understands texture—like walking through a dream stitched in wool.
THE WOOLSHED HOODIE
THE WOOLSHED HOODIE
A cocoon of softness you can wear anywhere. Heavy in hand, weightless in spirit.
The Half Zip
The Half Zip
Utility disguised as luxury. Precision-knit ease that moves as you do.
The Shepherd's Knit Crewneck
The Shepherd's Knit Crewneck
An icon made bolder. Knit to turn the everyday into an event.
Please Touch
Please Touch
Textures here act like triggers: a jumper borrowed, a sleeve brushed in passing, the warmth of a first embrace. This room proves softness isn’t fleeting—it embeds itself in memory, waiting to be felt again.
The Sheepscape Hoodie
The Sheepscape Hoodie
Softness reimagined as landscape. A knit that feels like wrapping yourself in horizon.
The Cable Knit
The Cable Knit
A modern twist on a timeless weave. Depth, texture, and warmth stitched into every line.
The Fibregen Hoodie
The Fibregen Hoodie
Built from future fibres. Light in weight, heavy in performance.
The Texture Registry
The Texture Registry
Within these walls, knitwear is studied like an artefact, but lived like a ritual. Each box a mystery of texture, each garment a new experiment in softness.
The Half Zip
The Half Zip
Engineered ease. Structured lines meet effortless wear.
The over shirt
The over shirt
Tailored without stiffness. A knit that bridges casual comfort and sharp design.
The Woolshed Hoodie
The Woolshed Hoodie
A cocoon of softness for the everyday. Weighted to ground you, soft enough to lift you.
Department of Softness
Department of Softness
Classic silhouettes, remade in wool. From the Varsity Jacket’s bold structure to the Zip Hoodie’s flowing ease, this is knitwear designed to move with you, not against you.
The Sheepscape Hoodie
The Sheepscape Hoodie
Softness you can almost hear. A knit that tunes your body to a calmer frequency.
The fibregen sweatshirt
The fibregen sweatshirt
Future-facing softness. Built to perform, designed to soothe.
The knitted hoodie
The knitted hoodie
Every thread a note of comfort. A garment composed in wool, played directly on skin.
Softness, Going Up
Softness, Going Up
Inside the Institute, even elevators carry a tactile agenda. Wool moves upwards, sideways, always closer to softness.
The Tassel Scarf
The Tassel Scarf
Softness that follows you. A flowing knit that moves as you do.
THE MERINO FLEECE
THE MERINO FLEECE
100% wool, 100% softness. A new standard for what fleece can feel like.
THE BEANIE
THE BEANIE
Compact warmth. A crown of softness for colder days.
Free Shipping
Free Shipping
On all orders over $200
Free Returns
Free Returns
Our self-service portal is easy
Lifetime Guarantee
Lifetime Guarantee
All our knits are guaranteed for life
Duties and Taxes included
Duties and Taxes included
No hidden extra charges