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Why do you include a sheep?

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It's our way of bringing us back in touch with the origins of our garments - in an industry that is remarkably void of any transparency (over 80% of fashion companies don’t know where their garments’ raw materials come from). This lack of transparency means we are no longer aware of the stories behind the things we buy.


We include a sheep as a reminder that every garment started somewhere. In the case of our knitwear, it started on a field in New Zealand’s High Country.

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