The Icon Collection

The Icon Collection brings together timeless wardrobe essentials crafted to last for generations. Versatile, durable, and meticulously designed, these pieces reflect the perfect balance of heritage craftsmanship and modern innovation. Each item in the collection is made from precision-sourced regenerative Merino wool, designed to adapt to any style or occasion, while standing the test of time.
As part of the world’s first carbon-negative brand, this collection embodies our commitment to reshaping the future of fashion, where function meets longevity and classic meets contemporary. Discover the enduring beauty of clothing crafted for life.

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New In: The Fall Collection
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Trousers & Swim Shorts
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Knitted Crewnecks
Knitted Hoodies
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The Over Shirt Atlantic Blue Image The Over Shirt Atlantic Blue Image
The Over Shirt Atlantic Blue Image
-13.06KG
CO2E
The Over Shirt
Atlantic Blue ⋅ New Zealand Wool
$360
The Ultra-Light T-Shirt Pacific Blue Image The Ultra-Light T-Shirt Pacific Blue Image
The Ultra-Light T-Shirt Pacific Blue Image
-0.36KG
CO2E
The Ultra-Light T-Shirt
Pacific Blue ⋅ New Zealand Wool
$150
The Crewneck Light Pacific Blue Image The Crewneck Light Pacific Blue Image
The Crewneck Light Pacific Blue Image
-1.74KG
CO2E
The Crewneck Light
Pacific Blue ⋅ New Zealand Wool
$230
The Half Zip Pacific Blue Image The Half Zip Pacific Blue Image
The Half Zip Pacific Blue Image
-6.41KG
CO2E
The Half Zip
Pacific Blue ⋅ New Zealand Wool
$290
The Original Crewneck Pacific Blue Image The Original Crewneck Pacific Blue Image
The Original Crewneck Pacific Blue Image
-8.74KG
CO2E
The Original Crewneck
Pacific Blue ⋅ New Zealand Wool
$300
The Ultra-Light T-Shirt Baltic Blue Image The Ultra-Light T-Shirt Baltic Blue Image
The Ultra-Light T-Shirt Baltic Blue Image
-0.36KG
CO2E
The Ultra-Light T-Shirt
Baltic Blue ⋅ New Zealand Wool
$150
The Knitted Zip Hoodie Tasman Blue Image The Knitted Zip Hoodie Tasman Blue Image
The Knitted Zip Hoodie Tasman Blue Image
-15.52KG
CO2E
The Knitted Zip Hoodie
Tasman Blue ⋅ New Zealand Wool
$360
The Chunky Knit Hoodie Atlantic Blue Image The Chunky Knit Hoodie Atlantic Blue Image
The Chunky Knit Hoodie Atlantic Blue Image
-19.28KG
CO2E
The Chunky Knit Hoodie
Atlantic Blue ⋅ New Zealand Wool
$480
The Knitted Hoodie Tasman Blue Image The Knitted Hoodie Tasman Blue Image
The Knitted Hoodie Tasman Blue Image
-11.97KG
CO2E
The Knitted Hoodie
Tasman Blue ⋅ New Zealand Wool
$340
The Ultra-Light Hoodie Pacific Blue Image The Ultra-Light Hoodie Pacific Blue Image
The Ultra-Light Hoodie Pacific Blue Image
-1.95KG
CO2E
The Ultra-Light Hoodie
Pacific Blue ⋅ New Zealand Wool
$230
The Flow Jogger Tasman Blue Image The Flow Jogger Tasman Blue Image
The Flow Jogger Tasman Blue Image
-10.16KG
CO2E
The Flow Jogger
Tasman Blue ⋅ New Zealand Wool
$300
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Lifetime Guarantee
Lifetime Guarantee
All our knits are guaranteed for life
Duties and Taxes included
Duties and Taxes included
No hidden extra charges