Words by Yasmin Tills

10 December 2025
The thread of thought

How to Be Remembered for What You Gifted This Year

You know the type.
Wrapped in tissue. Scented like compromise.
The “neutral” gift. The “everyone likes this” gift.

The kind of present that might as well arrive with a feedback form.


These are the things we give when we want to offend no one and ultimately, impress no one.

Lavender soaps. Vaguely expensive candles. Gift sets designed by committee.


Safe. Predictable. Utterly forgettable.

Now think of the best gift you’ve ever received.

It probably wasn’t practical.
It probably wasn’t expected.
And it definitely wasn’t beige.


It was specific. A book with notes in the margins. A jumper that fit your shoulders like it had been watching you.


Something with a past. A thread already in motion, waiting for your name to be tied to it.

Good gifts feel like recognition. They land like a private joke. They carry a little charge, a flicker of you thought about this for more than twelve seconds, didn’t you?


And that flicker? That’s what sticks. The moment they remember you, not just the gift.


Which is why the best kind of gift isn’t a safe bet.

It’s a slightly obsessive one.
Not just something bought. Something chosen.


A natural fibre grown on high country farmland in New Zealand.

A knit that’s traceable, tactile, and timelessly crafted.

A piece with a story, not a slogan.

Not just something to give, but something that’s already been part of a landscape, a herd, a season.

A story that started before you picked it, and keeps unfolding after it’s unwrapped.


Yes, we’re talking about Sheep Inc.
No, we’re not saying it’s the only option.
But it is one of the few that talks when you’re not in the room.


Because even if you’re not sure what colour they’d want, or which fit they’d choose, you can still say:


“This comes from somewhere. It’s not a gesture in search of meaning. It’s a piece of land, a sheep, a story, and someone like me, thinking about someone like you.”


And when they pull it on for the first time —
that story becomes theirs, too.


Too much? Maybe.
Better than bath bombs? Absolutely.


Start specific. End memorable.


Not sure what to gift? Let them choose the chapter.


Gift cards are available — and yes, they'll remember who gave it to them.

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